Furo’s designs are influenced by the French style of dressing merged with a unique global perspective, consisting of 100% cotton fabrics in a Conscious Factory in India. The factory often provides freshly grown produce (grown within the facility) for their workers and works with integrity and diligence. The word furo is taken from the Japanese word for “flow”; these pieces are comfortable, chic and effortless, and can be worn throughout the day into evening, whether in major cities or small towns or while traveling to the countryside. Furo's mission is to provide quality and timeless pieces that are made with intention and consciousness.
They donate proceeds to helping women transform their lives through literacy and education in partnership with Women For Women.