Direct Mail marketing can be a fruitful approach to expand your business if it’s done right. It can generate a very high Return on Investment (ROI) and attract a huge number of customers. But, how do you do it right?
You have to think hard before going for a certain printer as it may be the key to success for your business. And today, we’ll enlighten you with some expert suggestions and help you out in choosing your best printer for Direct Mail, so you can take your business to the next level.
List Of Top Printer for Direct Mail
- Epson PictureMate PM-400 Wireless Color Photo Printer
- HP OfficeJet Pro 9015 Wireless Printer
- Canon Selphy CP1300 Wireless Compact Photo Printer
Comparison Chart Of Top Printer for Direct Mail
|Epson PictureMate PM-400 Wireless Color Photo Printer||• Technology: Inkjet
• Speed: One 4”x6” photo in 36s
• Fade-resistance: Yes
• LCD Touchscreen: Yes
|HP OfficeJet Pro 9015 Wireless Printer||• Technology: Inkjet
• Speed: 18ppm (color)
• ADF: Yes (35 sheets)
• Types of Media: Plain Paper
|Canon Selphy CP1300 Wireless Compact Photo Printer||• Technology: Dye-sublimation
• Fade-resistance: Yes
• LCD Touchscreen: Yes
• Types of Media: Postcard, Card size, Square labels
Top 3 Printer for Direct Mail Reviews
1. Epson PictureMate PM-400 Wireless Color Photo Printer
It would be a huge disaster to your business if your promotional mails were to be very easily damaged by water, or the ink was to discolor. Apart from causing a loss, it would also drive customers away!
The Epson PM-400 comes with the assurance of that never happening with great technology programmed in it, which delivers prints of incredible quality, while preventing the ink from smudging and discoloring.
You can carry out borderless printing on a wide range of sizes, which is a special feature not commonly seen in other printers. It can save you a lot of time and paper, reducing your cost.
Borderless printing can also catch people’s attention easily if your work is good enough, which can be a great boost for your direct mail marketing strategy.
You can conveniently make last-minute changes to your postcards or leaflets using the small touchscreen on this photo printer.
Moreover, you can comfortably print wirelessly from your phones and tablets, and won’t have to through the hassle of connecting to the computer.
- High-quality ink doesn’t smudge, discolor, and isn’t easily damaged.
- Borderless printing can be done in various sizes.
- Small touchscreen help to make last-minute edits.
- Easy wireless printing from phones and tablets.
2. HP OfficeJet Pro 9015 Wireless Printer
If you have to print in large volumes for mailing to a wide customer base, you’ll require a fast printer that can produce prints quickly in great quality.
With an impressive color-printing speed of 18 pages in a minute, the HP 9015 is your most efficient choice. Compared to other inkjet color printers, this speed is well above average. Additionally, the HP OfficeJet Pro can print up to 60 pages in one go.
You may need to convey more information by printing on both sides of the paper to boost your direct mail advertisement. The incredible Automatic Document Feeder (ADF) in the printer has got you covered!
It takes in 35 sheets at a time, and can automatically carry out all kinds of functions, like dual-sided printing. This can be a huge boost to your productivity, printing leaflets for direct mailing in half the time.
Furthermore, you can implement security features, like encryption and passwords, and keep your work from being stolen or damaged. Using the HP Smart app, you can edit and enhance your work before printing, while also scan and copy comfortably.
- Scanning, copying, and faxing are also possible.
- Above-average color-printing speed of 18ppm.
- ADF enables double-sided printing and scanning.
- Encryption and password protection protects important data.
3. Canon Selphy CP1300 Wireless Compact Photo Printer
Vibrant and colorful mails will attract your customer’s attention more than a dull one, right? Canon CP1300 comes with the perfect technology to make your prints and colors stand out.
The Dye Sublimation technology delivers photos of exceptional quality and resolutions of 300×300 DPI. It can achieve 16.8 million color shades, giving a precise and eye-catching output. The technology also prevents the colors from fading away and smudging.
You wouldn’t have to move to another printer if you decided to print catalogs instead of postcards. The Selphy CP1300 can print in lots of different sizes, and you can easily print leaflets, brochures, and much more, making it even more perfect for direct mail marketing.
If targeted marketing is your strategy and wants to be able to personalize and customize your work for specific customers, the Canon CP1300 comes with a user-friendly LCD touchscreen. You can make small edits and retouch your work to make it more appealing for certain customers.
- Dye-sublimation technology prevents color from fading and smudging.
- 16.8million shades of color make output vibrant and authentic.
- Can print on several sizes of paper, from postcards to card sizes.
- LCD touchscreen enables easy editing and retouching for targeted marketing.
Direct Mail isn’t the most popular form of advertisement of your offers or business. It can be very difficult to pull off, but if you can do it right, it can be extremely profitable and increase your revenue by a ton.
Because of the various features, a printer comes with, it can be hard to differentiate between them and choose the best printer for direct mail. With days of dedicated study and focusing on your preferences, we’ve prepared a small list of the most perfect printers out there that can help your business flourish.